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Gatorade
Introducing Hydration Boosters to the UK
Creative and Design Direction
Life takes a lot out of us, but Gatorade Hydration Boosters replenishes
what you’ve lost. Get back to the best version of you — and to what you do best.
Introducing
Get your⚡Back
Backed by 60 years in Sports Science, Gatorade is a worldwide powerhouse when it comes to hydration. However, launching a new product in a saturated market where brand awareness is low requires a new strategy.
The Goal? To create a campaign platform and graphic system as Gatorade enters the world of electrolytes in the UK with product launch: Hydration Booster sachets.
The insight? 80% of people in the UK don’t drink a single glass of water in 24h. Cue feeling sluggish, headachy and slow.
As we leave behind the painpoints of bad design software we enter a new era. We say goodbye to the clunkiness and hello to the breeziness.
This duality becomes a reality through language and visuals, the use of farewells and salutations, of split screens representing the old and the new.