Get your Spark Back
✶
Get your Spark Back ✶
Gatorade
Introducing Hydration Boosters to the UK
Creative and Design Direction
Life takes a lot out of us, but Gatorade Hydration Boosters replenishes
what you’ve lost. Get back to the best version of you — and to what you do best.
Introducing
Get your⚡Back
Backed by 60 years in Sports Science, Gatorade is a worldwide powerhouse when it comes to hydration. However, launching a new product in a saturated market where brand awareness is low requires a new strategy.
The Goal? To create a campaign platform and graphic system as Gatorade enters the world of electrolytes in the UK with product launch: Hydration Booster sachets.
The insight? 80% of people in the UK don’t drink a single glass of water in 24h. Cue feeling sluggish, headachy and slow.
We created a nimble and flexible graphic system to serve the brand over the next few campaings.
Adaptable social-first layouts that are able to convey complex messages in single beats by adding product, messaging, occasion photography and emotional macros.
We built a library to cover all core audiences, both at home and on-the-go hydration moments as well as functional imagery.