Making waves for the region's future
⛱
Making waves for the region's future ⛱
Yorkshire Water.
Rebranding the flow that sustains a region.
Creative and Design Direction
With 1700 employees and 3 brand partners meant that we had to balance software accessibility and ease of use, with creative freedom.
A free, accessible font (Poppins) that has personality and humanity.
A colour palette inspired by the Yorkshire landscape and cultural icons.
An ownable graphic system that will inspire partners and customers and will flex through 360 comms.
An art direction approach to film and photography that speaks about the brand’s mission.
Establishing the building blocks of the brand
The brief?
Taking Yorkshire Water’s new purpose and translating it to a modern, dynamic and ownable brand identity that truly embodied their ambition, “We put people at the heart of everything we do”.
A new visual identity and TOV that captured the spirit of the organisation and the people of Yorkshire: honest, human and with a sense of humour. A wide-ranging brand, from livery to bills, brand comms to reservoir signage, meant that the brand had to balance flexibility and consistency.
